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Uptime Institute Says Power to Cost 300-2250% More Than Server Hardware; What Does This Mean?

Sun, 11 Mar 2007 22:31:00 -0400

I came across Uptime Institute founder Ken Brill's CIO Magazine article via 3tera VP Marketing Bert Armijo's blog.



Ken says while hardware prices are falling, total cost of data center ownership is headed through the roof. 5 years from now, the purchase price for a rack of servers will drop 27.5% from $138K today to just $103K. But while it only takes 15 kilowatts to power that rack right now, the energy requirement will rise to 22 - 170 kilowatts by 2012. It could cost as much as $2.3 million to power/cool $103K worth of gear throughout its 3-year lifespan.



(I'm not sure if this figure includes switches and routers and such. A recent Cisco/APC/Emerson study shows that servers/storage/cooling consume 76% of data center power, with 11% going to networking equipment, 3% lighting, and 10% power conversion losses. If Uptime's calculations didn't take the other 24% into account, Ken's $2.3M becomes over $3M!)



I've been thinking about Ken's stats and trying to understand what they mean. As a point of reference, I was looking at Dell's website, which advertises the 4U PowerEdge 6950 dual core, dual processor Opteron server for about $9K. Is Ken saying that:



(a) This particular machine will cost 27.5% less 5 years from now?



(b) 2012's late model machines will sell for 27.5% less than what's on the market today?



(c) The amount of server hardware that fills up 4U of space will be available for $6500 in 2012?



If we assume he means (c), and we accept Sun's claim that "server performance, power and space efficiencies are improving at up to 40% annually on average, and could double every 2 years", then 4U of space may be able to accommodate not one but 4 servers that each feature 4x more processing power and 4x greater energy efficiency.



In other words, $6,500 could buy you 16x more computing resources than that dual Opteron! If that's the case, you might even be able to afford $1M per rack per year in electricity. But only if you virtualize like crazy. No more leasing data center space per square foot or per rack. No more dedicated servers, either. The average customer won't need 4x more processing power in 5 years, which means you won't be able to justify turning on a whole entire server just for them.



You'd also have to replace hardware early and often. Sun recently announced a refresh service for swapping out your servers at least 3 times over 42 months. At first I thought that sounded wasteful, but if server power efficiency is improving at 40% per year, holding on to old gear might end up costing you more. Again, virtualization would be a must. You wouldn't want customer apps to become attached to machines that will be phased out before long.



Bert from 3tera says changes in data center economics will make it increasingly difficult for enterprise CIOs to justify operating their own facilities. But they won't outsource to traditional colo or dedicated server providers. Instead, he agrees with Cassatt CEO Bill Coleman that in the near-ish future, you'll be "paying for data center horsepower the same way you pay for electricity or gas". I think so too. How about you?



PS - On a somewhat related note, eWeek says Intel will release its "Clovertown" chips today. The quad core processors have a 50 watt thermal envelope, versus 80-120 watts on earlier models. That's a 38-60% drop.



PPS - Also, speaking of the Uptime Institute, check out this SearchDataCenter.com interview on how they've helped The Planet save $10K/month on electricity. The Planet, the article says, is looking to expand beyond Texas into the Midwest.





Ruby on Rails

Thu, 03 May 2007 20:09:03 +0000
Ruby on Rails is an open source web framework that is optimized for programmer happiness and sustainable productivity.
Rails works with a wealth of web servers and databases. For web server, we recommend Apache or lighttpd, running either FastCGI or SCGI, or Mongrel. For database, you can use MySQL, PostgreSQL, SQLite, Oracle, SQL Server, DB2, or ...]

Web Site Hosting and Optimization Tips

Thu, 06 Mar 2008 11:24:00 -0600
Find the best web site hosting, domain registration, search engine optimization tips tricks, tutorials and providers to help you create, host and manage your website or blog in an optimized and well monetized manner. Look to mytradedomain.com to guide you

How to Sell Your Hosting Company - Episode 149

Mon, 21 Apr 2008 10:00:31 +0000
These are some questions for the web hosts out there. Are you ready to retire? Want to get out of the web hosting game to do something else? Well there are a lot of legal loopholes and dotted lines that need tending to first.
How does one sell their web hosting company? I’ve ...]

read more | digg

GoDaddy Announces Webmasters’ Day

Fri, 18 Apr 2008 18:23:10 +0000
Domain registrar and Web hosting provider Go Daddy (godaddy.com) announced on Wednesday that it has declared April 29 “Webmasters’ Day” (godaddy.com/webmastersday), which recognizes professionals responsible for the content on websites across the world.
Did you know there’s a day for honoring newspaper carriers? It’s September 4. There’s also Cartoonists’ Day (May 3), Doctors’ Day (March 30) ...]

Upgrade To APACHE 2.0 Web Server

Thu, 05 Jan 2006 00:00:00 EST
This quick tutorial will show you how to upgrade your existing Apache installation to the latest version (2.2.0 as the time of writing this tutorial).




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hostgator offers a fairly basic plan for 4.95$ (When paid 3 years in advance) or
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month to month. If you pay for 1 year in advance you can get this package at
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monthly or yearly.



hostgator also offers some dedicated servers for proxies and things of that
nature, they are quite expensive though compared to the competition and this is
a whole different market compared to the basic hosting. One nice feature of the
hostgator service is that they offer Cpanel which is quite a good control panel;
this is free compared to some other hosts which charge for the upgrade to a
Cpanel hosting plan. Also like most other hostgator offers a online chat support
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up you�re hosting or trying to pick a plan out that fits your needs. Over all
hostgator would probably be a eight out of ten because they offer a lot of
features but only on their more expensive plans where as most other hosts will
offer the same features on there low end plans, another big turn off is that
they only allow you to host one domain on there cheapest plan, most hosts allow
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User Reviews

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Rating : A++



GVK says :

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at my last host it touched 10-14% usually.

Highly recommended.





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